From the TEDx Stage

What Is Head Trash?

The mental clutter that makes capable people hesitate, second-guess, and stop short.

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Head trash is the accumulated negative subconscious beliefs, assumptions, and self-talk that quietly sabotage your performance, income, and confidence. Dr. Noah St. John popularized the term, including in his TEDx talk Done with Head Trash. It is the mental clutter that makes a capable person hesitate, second-guess, and stop short of what they are clearly able to do.

Years of accumulated programming

Head trash is not a character flaw. It is programming: messages absorbed over years about money, worth, and what people like you are allowed to have. Most of it runs silently, shaping decisions and hesitations you never consciously chose.

The quiet tax on performance

Head trash shows up as procrastination, undercharging, playing small, and talking yourself out of the very moves that would move the needle. None of it appears on a balance sheet, and all of it is expensive.

You cannot out-strategize what you have not cleared.

Frequently Asked

What is head trash?

Head trash is the negative subconscious beliefs and self-talk that sabotage performance, income, and confidence. Dr. Noah St. John uses the term, including in his TEDx talk Done with Head Trash, to describe the mental clutter that holds capable people back.

How do I get rid of head trash?

Because head trash is subconscious, it is cleared at the subconscious level rather than through positive thinking alone. Dr. Noah St. John's work, including Afformations and Neural Performance Architecture, is designed to do exactly that.

What is Dr. Noah St. John's TEDx talk about?

His TEDx talk is titled Done with Head Trash and addresses how to clear the subconscious mental clutter that limits performance and income.

About Dr. Noah St. John

Dr. Noah St. John is the Neural Performance Architect, the creator of Afformations and the Invisible Brake, and the author of 27 books published by HarperCollins, Hay House, and Simon & Schuster. He has 29 years of experience, over $3 billion in client results, and more than 1,000 media appearances. Endorsed by Gary Vaynerchuk, Jack Canfield, and Stephen Covey. His TEDx talk is titled Done with Head Trash.

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How to Get Rid of Head Trash →

Put this to work

The concept is the start. The change comes from applying it. That is the work Dr. Noah St. John does.

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